Addressing hair by texture not race

The Beauty
of Inclusion.

Our Story Purchase Magazine

We are hosting the industry’s first Roller skating education event…
AND we’re taking it retro with and 80’s theme.

When: Monday April 24th, 2023
Time: 11 am to 4 pm
Where: Scooter's Roller Palace, 2105 Royal Windsor Drive , Mississauga, ON
Tickets: $60 each

A day of speed learning – Learn from some of the industry’s  biggest influencers and top brands.

Buy Tickets!


By Artists, For Artists, Supporting All Artists

efe Means Beauty

efe Magazine is Canada’s multicultural publication for the salon professional; balancing industry insight and cutting-edge trends. We deliver diverse industry coverage: inspirational and educational content, styles and tips from top stylists, beauty, technology, business, retailing and staffing issues. The latest beauty secrets and newest products lives here.


Leading artists & their craft.

Leading with vision, passion, and grace, our education team was formed to bring real change to the beauty industry. With over 75 years of experience combined, the experience and learning outcomes are invaluable. Our educators bring great energy, diverse knowledge and are masters of their craft.

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Talking to industry leaders.

Get insights from the industry’s leading ladies and gents. Find out what motivates, inspires and drives them to succeed in the wonderful world of beauty. Get acquainted with celebrities stylists, industry leaders and artist across the globe.

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Up & coming artists.

Our goal is to ensure that all beauty is being represented, recognized and seen. With hair, all things are possible. Our diverse collections show passion and creativity to evoke the true artist in you.

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We work in every field within the beauty industry.

See our list of featured articles and stories we feature in our magazine.

  • Salons
  • Distributors
  • Cosmetics
  • Hair & Makeup
  • Nails
  • Fashion
  • Retail Industry
  • Music
  • Photography
  • Stylists

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